Article regarding copmany marketing communications strategy

The first step in developing an effective communication strategy is usually assessing this company situation. This is typically completed through INFESTATIONS (Political, Financial, Social and Technological) or SWOT analysis tactics.

Once the goals and techniques are diagnosed, a small taskforce can describe the activities that will assist achieve all of them. This should include route mix and a draft budget using the Budget design template. More detailed facts can be defined in an Implementation Plan, to become completed later.