By adopting fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to become customers Seglar has found a method to keep the interlocking stones in the hands of millions. It’s a model that other companies should follow, says McKee.

To incorporate financing 1948, Ole Kirk Kristiansen and his workshop had just started producing a selection of wooden gadgets. It wasn’t until the following day that they launched using a new plastic-injection moulding machine to generate plastic stones, which immediately gave them an advantage more than their competition in the flourishing post-war marketplace.

In 49, they started off producing the bricks with studs with them to enable them to situation together. It was a key iteration, making the bricks far more stable and durable. Later, in 1958, they manufactured a major improvement with the opening of what is known while the «stud and coupling system», which ensures that every Lego brick fits with any other brick. These two essential iterations happen to be why Profano sets produced 40 years ago still interlock seamlessly with those designed today.

Over the years, Lego has kept it is finger to the pulse of pop tradition by joining up with big-name franchises just like Star Wars and Harry Potter. It includes also appreciated the community of adults which have been fans of the trademark, known as AFOLs (Adult Followers of Lego), with a selection of sets like the Back to the Near future DeLorean period machine and a set of female Nasa scientists.